Hubspot released a list of SEO Myths you should leave behind. I will outline them here, in a summary, and you can download the pdf by following the link at the bottom.

1. “I must submit my site to Google.”
“The idea that you need to submit your website to Google in order to appear
in search results (or rank) is nonsense.”

2. “More links are better than more content.”
“When you invest in content, that content can be used for webpages, blog
posts, lead generation offers, and guest posts on other sites – all content
types that will bring more links with them over time.”

3. “Having a secure (HTTPS encrypted)
site isn’t important for SEO.”
“From an SEO perspective, Google has publicly stated that two websites which are
otherwise equal in search results, if one has SSL enabled it may receive a slightly
rank boost to outweigh the other.”

4. “SEO is all about ranking.”
“This is a big misconception: that higher rankings mean more search traffic. It
is true that people will see your listing, but it does not mean you will get more
clickthroughs.”

5. “Meta descriptions have a huge
impact on search rankings.”
“Although meta descriptions may not affect rankings, they do affect clickthrough rates, which are important. Having a relevant, compelling
meta description can be the difference between a searcher who clicks through to your page and one who clicks elsewhere.”

6. “Pop-ups will always hurt my ranking in search.”
“When they’re used in a way that’s helpful instead of disruptive, pop-ups can be
a healthy part of your inbound strategy.”

7. “Keywords need to be an exact match.”
“Keyword-stuffing is 100% against Google’s Webmaster Guidelines and
is a dangerous game. Because of Google’s algorithm getting more
advanced each year, you are likely to get your website penalized.”

8. “The H1 is the most important on-page element.”
“So it really doesn’t matter what header tag
you use, so long as you present your most
important concepts upfront and closer to
the top of the page.”

9. “My homepage needs a lot of content.”
“For most marketers, however, there is a need for a bit more content and context than that. Your homepage content should be long enough
to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next. These
visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.”

10. “The more pages I have, the better.”
“First introduced in February 2011, Google’s Panda algorithm has been
getting better and better at detecting content that does not help users.
Nowadays, if you have poor content, it is possible you may face a Google
penalty. So make sure you are creating great content that users want to
read.”

11. “Local SEO doesn’t matter anymore.”
“The bottom line? Local SEO matters
more now than ever before.”

12. “Google will never know if I
have bad sites linking to me.”
“The point is Google knows (everything). Don’t try to fool them – especially
following Google’s Penguin algorithm update – or you will be sent to your
room (well, in this case, penalized).”

13. “Images don’t require any optimization.”
“Name your image files something that is indicative of what the image is
itself, rather than something like IMG2394870.jpg. Yes, keywords matter
here!”

14. “Featured Snippets only matter if you’re Wikipedia.”
“In the past few years Google has been refining the way that it displays results to
users. In particular, Google has been increasing the number of Featured Snippets
that it displays for queries.”

15. “I don’t need a mobile optimization strategy.”
“If your web presence screams 2009, you should be thinking about a
comprehensive strategy to modernize your site and bring it in line with
consumer expectations.”

16. “SEO is something I can hand off to IT.”
“While many IT professionals are adept in many technical areas – for instance,
making sure your website is crawlable and setting up redirects and XML
sitemap files – just remember that many IT personnel also work on things
like setting up printers, which is … well … a different skill set than what’s
needed to effectively run an SEO strategy.”

17. “The age of my domain will help me rank.”
“Overall, Cutts urges marketers and SEOs to focus less on domain age and
more on the factors that carry some weight, including: unique, high quality
content, the quantity of content, and external back-links to your content.”

18. “Google holds grudges.”
“Does that mean you’ll return right back to your previous position in SERPs? Maybe — or maybe not. The key thing to remember here is that
your search visibility is constantly changing, regardless of manual actions. So if you don’t end up in the exact spot you were before the penalty,
it’s totally natural.”

 

Link to Hubspot: 20 SEO Myths to Leave Behind in 2018 [Free Ebook]

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