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Daniel Vollgraaff: SEO & Digital Marketing Strategist

Google Trends: A great tool brought to you by Google Inc. that lets you look at what is hot right now and also trends in the market. Google Trends can be used for SEO, Market Research, Content Ideas and more.

Google Trends is an online search tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time.

“Trends data is an unbiased sample of our Google search data. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to measure interest in a particular topic across search, from around the globe, right down to city-level geography.” – Simon Rogers

google trends image

 

FEATURES:

1. Trending Stories

The Trending Stories on the Google Trends home page lets you see what customers care about, and what stories they are looking for within the past 24 hours.

2. Explore

You can find real-time data on any given topic using Explore.

3. Top Charts

Top Charts found on the left menu, shows a ranked list of what people searched for recently. As explained by Google, “Top Charts highlights topics with high overall search volume for that month.

How to use Google Trends:

1. Measure brand popularity
Try Trends searches for your company and your products and services, as well as those of your competitors and vendors.

2. Prepare for a business trip
Before you travel internationally, explore the top trends at your destination. Heading to Paris? Set the country to France to see recent search trends in that country. In the tech industry? Narrow the focus further by changing the category to Sci/Tech for trending searches in the sector. You’ll at least be aware of some of the top topics that people in the country currently care about.

3. Identify new markets
Relative popularity of search trends may also help you prioritize promotions in new markets. For example, if you sell cloud backup and want to promote your service internationally, Trends can help inform your decision.

4. Track tech trends
Google Trends data can show popular interest in technologies over time, too. Enter tech terms, then expand the time horizon to as long a term as possible to see how popularity changes.

5. Communicate more clearly
Finally, Trends can help you choose between words. For instance, the terms livestream and webcast both convey similar meaning, but these days people search for livestream more often.

Resources:
https://medium.com/@smfrogers
https://www.techrepublic.com/article/5-ways-to-use-google-trends-for-work/

Google Trends is an online search tool that allows the user to see how often specific keywords, subjects and phrases have been queried over a specific period of time.
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