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Amy Holland: Content Writer

Facebook Analytics is a powerful free tool that will help you understand who your most engaged audience is and in which ways they’re engaging with your page.Get the most out of Facebook Analytics and regularly keep track of patterns that are developing.

It lets you measure data from across all channels, and offers a wide range of features that allow you to measure conversion, behavior and demographics to really get to know your audience.

Facebook Analytics

FEATURES:

  • Understand who your audience is & which traffic source they come from.
  • Measure and group your audience.
  • Keep track of interaction and behavior with reports.
  • Analyse the actions taken by your audience.

Facebook Analytics is completely free!

PRODUCT DETAILS:

  • Stay abreast of reports like “journeys”, “overlap”, “cohorts”, and “revenue” reports.
  • Group, identify and reach out to targeted audiences with “demographics”, “segments”, “custom audiences”, and “lookalike audiences”.
  • Track with “retention”, “automated insights”, and “percentiles”.
  • Organise with “event breakdowns” and custom dashboards
  • Measure interactions and steps taken by your audience with “events”, “event source groups”, “lifetime value” and “funnels”.
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[Total: 1    Average: 4/5]

Divi Case Study

The Challenge

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The Solution

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Complete Corporate Identity

We Rethought Everything

%

Corporate Rebranding

%

Website Redesign

Day Turnaround

Amazing Result

Mobile Site Boosted Sales By 50%

Mobile Refresh

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Rebuilt From the Inside Out

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Extensive Demographic Studies

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  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

The Results Were Amazing

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What is Facebook Analytics?

Facebook Analytics allows you to combine your data sources to measure across channels.
Event source groups: Combine your site data, mobile app, Facebook Page, and more to get a
complete view of your customer behavior across channels.

Measure your site activity to better understand the actions people take and to see powerful, aggregated demographics. Use all of the Facebook Analytic features, such as funnels to measure conversion, cohorts to measure behavior over time, and demographics and segments to better understand specific audiences.

Features:

  • Funnels
Visualise people’s progress to conversion through their actions across your Page and website, mobile and desktop, and more.
  • Retention
Accurately measure people’s retention over time.
  • Lifetime value
Discover how much different groups of people spend over time and find new ways to increase revenue.

https://analytics.facebook.com/

Facebook Analytics Screenshot

[Total: 1    Average: 4/5]