What is Facebook Analytics?

Facebook Analytics allows you to combine your data sources to measure across channels.
Event source groups: Combine your site data, mobile app, Facebook Page, and more to get a
complete view of your customer behavior across channels.

Measure your site activity to better understand the actions people take and to see powerful, aggregated demographics. Use all of the Facebook Analytic features, such as funnels to measure conversion, cohorts to measure behavior over time, and demographics and segments to better understand specific audiences.

Features:

  • Funnels
Visualise people’s progress to conversion through their actions across your Page and website, mobile and desktop, and more.
  • Retention
Accurately measure people’s retention over time.
  • Lifetime value
Discover how much different groups of people spend over time and find new ways to increase revenue.

https://analytics.facebook.com/

Facebook Analytics Screenshot

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