December 2018 – SEO Monthly Tasks

Product Content (Brief put together) starting with content optimization
Blog Optimization – Continue
Find and reach out to Tesla influencers – Continue
Extra Pages to be created – Inprogress (content written) and ready for review
– Truck
– Vehicle
– Outdoor

Content Strategy Revisit: Add findings to content dashboard to start in January
Find mentions of the Rockefeller Ornament/Christmas Tree Star

Work on backlog – Inprogress
– Implement Tesla Page Content
– Implement Wholesa/Commercial page content
– Amazon Tesla Page Keywords Optimize

 

 

November 2018 – SEO Monthly Tasks

Product Content – Inprogress (start writing in December)
Blog Optimization – Continue
Keyword Cleanup and Optimisation – Done
Top keywords – Done
Revisit content strategy (see where we are) – Done
Find and reach out to Tesla influencers – Continue
Take Forum down & monitor – Done
Extra Pages to be created – Inprogress (content written) and ready for review
Add Blog Post Images to all posts (new blog posts) – Done
Work on backlog – Inprogress

OCTOBER 2018 – SEO Monthly Tasks

  • Configure Structured Data Plugin & Setup – Done
  • Add Blog Post Images to all posts – Done
  • Wholesale/Commercial Category – Done
  • Tesla Page & Strategies – Continue
  • New Blog Post Ideas – Done
  • Add Diagrams and How To’s to Blog (what you can find onsite). – Continue
  • Create Content for Category Pages – Done
  • Another 30 Forum Thread to Blog posts – Done
  • Product Content Optimization – Continue
  • Re-Visit new pages/categories to be created – Continue
September 2018 – SEO Monthly Tasks

  • Create Content for Category Pages (Phil) – InProgress
  • Implement All Category Page Description Tags (Phil) – InProgress
  • Outdoor Lighting Category Create
  • Extra Pages to be created (categories & landing pages) – (Phil)
    • Automotive Section
    • Outdoor Lighting Category Create
  • structured data for BLOG
  • new blog posts
  • Wholesale/Commercial Category | Onsite
  • Sort out products that can be in more than one Category
  • Fix Errors (Search Console Clean Up) – Continue
  • Not all Categories under Led Lighting – (Phil)
July 2018 – SEO Monthly Tasks

June 2018 – SEO Monthly Tasks

 

August 2018 – SEO Monthly Tasks

  • Create Product Content Optimization Doc – Done
  • Create Content for Category Pages (Phil) – InProgress
  • Implement All Category Page Description Tags (Phil) – InProgress
  • Forum to Blog Posts finish up – Done
  • Optimize Forum to Blog titles and descriptions – Done
  • Extra Pages to be created (categories & landing pages) – (Phil)
    • Automotive Section
  • Car Life Pages – Add Links or Remove – Done
  • Fix Errors (Search Console Clean Up) – Continue
  • Not all Categories under Led Lighting – (Phil)
  • Search Console Fixes – Pending & Ongoing
  • XML Sitemaps – Done
  • Noindex Implementation – Done
  • Look into rel=canonical – Pending
  • Onsite Sheet Setup – Done
  • Duplicate Titles, Descriptions & H1 – Pending
  • Spam Backlink Check (Link Audit) – Done (revisit, first disavow 90+ spam score domains)
  • SEO Technical Audit – Done
  • Client final on-boarding – Done
  • Accounts Setup
    • Analytics – Done
    • Search Console – Done
    • Googe Alerts – Done
    • SEMRush – Done
    • KPI Setup  – Done
    • Dashboard Setup Analytics
    • Conversion/Goal Setup – Done
    • Bing – Pending
    • Trello – Done
  • Keyword Research Setup – Phase 1
  • Competitor Backlink Research – Phase 1 – Done
  • Weekly Health Checks – Don
May 2018 – Monthly Tasks

 

  • Search Console Fixes
    • URLs indexed not in Sitemaps – Done
    • Forum Clean Up (to discuss strategy forward) – Done
    • Crawl Anomaly – Done
    • Not Found & Soft 404 – Done
  • Sitespeed Fixes – Done
  • Rel=canonical implementation – Done (decided not to implement)
  • Title & Description Optimisation  – Done (ongoing)
  • KPI Update at end of month – Done

Summary

November had an increase in Organic Traffic, Users (4.91%), eCommerce Conversion Rate decreased with (1.71%), and Transactions increased (5.23%). Revenue decreased with (11.28%).

The following still stands: “All focus from now on will be on content, to get fresh content on the Product Pages, and new pages being created to target the queries/user intent.”

Looking at Landing Pages (excluding /forum & /account) there was an increase. Organic Sessions 35.30% New Sessions  3.35% and New Users 40.65%.

BOUNCE RATE:

Excluding /forum, /account & /blog bounce rate is at 65.17%

With /blog included bounce rate is at 74.94%

 

Search Console – November vs October
Impressions  467000 vs 429000

 

Google Analytics – Organic – November vs October
Users  16596 vs 15820 (+4.91%)
Bounce Rate 79.88% vs 80.33 (+0.56%)
New Users 19614 vs 18320 (+7.06%)

 

AWR Report
Keyword Ranking    131 in Top 3 Positions up by 8 since last month.
Visibility Score                                                                                                                                     9684
Ranking Values for the selected Search Engine & Keywords added to Project.
Sum of all Ranking Positions (Project Keywords) divided by the number of keywords.
Information on Domain Authority, Root Domains & Total Links. This is used when doing Outreach.
The visibility score of your website is determined by how it is positioned in the SERP when a user makes a query. The percentage score given to a website depends on its rank across a set of keywords in a search engine. The calculation takes multiple keywords into consideration and these keywords are queried in search engines to see where the website in question is visible.

Campaign/Content Data/Note

Catch up on backlog, update Tesla page and Whoiesale page, and create/optimize current product page content with keywords.

 

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