If you want to Markup your content for Rich Results you can read all about it here:

https://developers.google.com/search/docs/guides/

“This documentation covers technical issues affecting your pages on Google Search. For instance, how to implement structured data that can affect the appearance of your page on Search, or technical details on how to get your AMP pages to appear in Google Search with features that are specific to Google Search.”

Or get more Schema Markups here:

http://schema.org/

I am using Structured Data to create what I can Search Engine Experience or within Search Engine Experience I have Search Engine Branding.

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